In late February 2020, iEvolve Media was approached to capture a pivotal fundraising event, Heart Health Day, through their expert lens at the Azuridge Estate Hotel with an imminent deadline in mid-March. Harnessing the "How to Share Your Story" methodology, the team engaged in a streamlined process to crystallize Libin's core message, target audience, and desired impact through an agile one-hour consultation and follow-up communication.