The Challenge: The "Trust Gap" in High-Stakes Construction
BUILD IT is a powerhouse in construction, but they faced a critical strategic hurdle. They were known for execution, but they needed to prove they could handle legacy.
They were pivoting to target high-end hospitality owners—families and brands who aren't just renovating a building, but entrusting their history to a contractor. The market was skeptical. Could a construction firm understand the nuance of a multi-generational family business?
They didn't need a construction video. They needed a Trust Engine.

The Solution: Storyfinding Before Filming
We didn't start with cameras. We started with Storyfinding.
Using our narrative framework, we identified the core conflict wasn't "old vs. new." It was "Legacy vs. Relevance." The Ullrich family feared losing their soul in the renovation.
We architected a narrative that positioned BUILD IT not as the hero, but as the Guide. We structured the film to prove empathy first, and technical competence second.

The Strategic Blueprint:
The Hook: Anchored in the family's origin story.
The Conflict: The risk of losing the family identity during a massive overhaul.

The Resolution: A luxury brand that feels like home.

The Result: A Flagship Asset for a New Vertical
The final film isn't just a testimonial; it’s the foundational asset for BUILD IT's entire 2026 Hospitality Division launch.

Strategic Deployment: The film is to anchor a dedicated landing page, serving as the primary conversion tool for high-value contracts.
Market Positioning: It successfully repositioned BUILD IT from "general contractor" to "hospitality partner."
The "Why": It proves that BUILD IT builds with purpose, silencing the objection that they are "just another vendor."